Although there is a high degree of individual freedom in the way information is processed, true understanding or
effective participation can only be accomplished if people are aware of, and respect the expectations of others. Consequently, these
expectations for interaction or non-interaction are strongly coded in every society
or business culture.
Culturon consulting offers visualization of the cultural communication coding and implementation of its related
expectations in daily business practice. As a result the effectiveness of communication is improved and miscommunication
avoided or better understood.
The approach is based on a self-developed mapping system which analyzes information processing from a cultural
and philosophical perspective. It clearly defines the information processes and the resulting general drives and expectations
The result of the mapping system is a description of all options
for individual information processing and of the actual balance or relationship between the options as
they are used in a specific cultural or business environment.
By identifying both the current balance and the communication potential, goals can be set and targets accomplished.
Culturon is a result of fifteen years of contemplation. A process that started after a two-year world trip in 1988
and 1989, visiting (among other countries) Japan, the Soviet Union and the United States.
After returning to a professional career in pioneering new media, the question remained what had been experienced, what
had been learned or understood from the two years of intensive participation in different cultural environments.
Over time a blurred picture of similarities and differences between the countries that had been visited appeared; a
picture that was written down as a number of sketches. From these sketches a first map of society expectations was derived.
A second sabbatical period in 1998 and 1999 was used to evaluate this map and to collect more material
by revisiting some of the previously experienced countries.
Further development over the past seven years, has finally led to completion of the mapping system in 2007
and to defining a full set
of potential information processes, which in principle cover the entire spectrum of individual and cultural
The model analyzes rational, emotional and spiritual information processing. It means that from an information processing
perspective, the (inter)relation between rational, emotional and spiritual cultural dimensions is mapped.
This approach is universal, meaning that it can be equally used for single-culture description, for cross-cultural comparison
and for intercultural communication analysis.
In a single-cultural environment the balance and unbalance between the cultural dimensions is shown; visualizing potential
internal communication deficits. Cross-cultural mapping can be done by comparing the single-cultural visualizations. Finally
the model clearly defines communication compatibility and incompatibility for intercultural communication processes.